After one of the most challenging December trading periods ever, 2011 is upon us and, as I write from Edinburgh, the snow is back.
The freaky weather that much of the UK struggled with over December certainly put huge strains on the supply chain and on some days made deliveries all but impossible. However, bucking the industry trends, December turned out to be our biggest month ever and what looked like a potentially poor Christmas turned into a surprisingly good one. A huge thanks to all of our customers who had to be a little more patient than normal and also to the distribution team who worked ceaselessly to make sure the wine got on the road and into client's premises.
2011 will kick off in similarly frenzied activity - NZ in London on 11th Jan, Australia on the 19th and then our regional roadshows throughout February - check our website, www.alliancewine.co.uk for details of the dates.
We hope to see you there to sample some cracking new wines.....
Cheers
Giles
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